MELINA – HOMEPAGE - The Brainy Business

Understanding the Psychology of Why
People Act, Choose, Change, and Buy

PRESALE: WHAT YOUR EMPLOYEES NEED AND CAN'T TELL YOU

Adapting to change is part of life – but that doesn’t mean it comes easily. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder - until now.

What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics presented in an enjoyable way you can actually use to get results. Don’t wait. Order your copy today.

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“A science-based playbook that is a must read for every manager of people.”

– John A. List, Wall Street Journal Bestselling author of The Voltage Effect and The Why Axis

ABOUT MELINA

Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively.

She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives.

Her award-winning podcast has downloads in over 170 countries. She teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, and has contributed research to the Association for Consumer Research, Filene Research Institute, as well as writing a column for Inc.

BOOKS

PODCAST